I saw a post on Twitter this morning about the TTC, Toronto’s equivalent to Translink, selling the naming rights to its stations. What a fantastic idea! Translink is always talking about being under funded and constantly imposes taxes and levy’s on the public along with adding tolls to fund new projects. The issue of an unelected body imposing taxes is a debate for another day but a simple solution seems to be selling naming rights.
Would it really affect the public if, for instance, Waterfront Station was called Bell Waterfront station? We already have Rogers Arena, the Scotia Bank Theater etc so why not use big business to fund transit improvements?
It strikes me as odd that in 2011 no one at Translink has thought of this? Maybe they have and it’s just easier to impose taxes on the public without any of us having a say.
Anyways that’s my 2 cents. What do you think?