Samsung goes after the only business Blackberry has left.

Remember Samsung’s “Next big thing” ads? You know, the ones showing hoards of Apple fans waiting in line for the latest and greatest iDevice while the guy with the Galaxy S3 was just there to hold a spot in line for his parents? Well Samsung is at it again but this time they’re going after Research In Motion an it’s beleaguered Blackberry devices in the Enterprise end of the market. The one saving grace that has kept Blackberry devices barely relevant is that they’re generally safer than other devices as far as encryption goes. This means you can share sensitive information on them with less fear of it falling into the wrong hands.

no-blackberry

Well Blackberry, say hello to Samsung’s new “SAFE Protocols”. As reported on MobileSyrup.com (my favourite Canadian mobile industry site) “SAFE is Samsung’s play for the Enterprise, bringing high-level encryption, Microsoft ActiveSync support, enhanced VPN capabilities and multiple vendor profiles so your Galaxy device is compatible with most MDM deployments”. What that means is you can now handle all of you sensitive business on a device that you can actually admit to your friends is yours. No more “This is just my work phone” lies, you get to use a real phone!!! The Galaxy S3 and Note 2 will be SAFE compatible.

Check out the awesome “Unicorn Apocalypse” ad Samsung made to announce their new SAFE Protocols.

Heston and Rochele, I wrote this for you 🙂

Scott.

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10 thoughts on “Samsung goes after the only business Blackberry has left.

      • I have used my girlfriends motarola razor. The huge one with the massive screen. I hate it. It has the worst, horibly layed out operating system in the world. It is just a mess of icons, pages and pages of icons. I have also used my moms iphone and also dislike how it works but mostly hate the stupid one button that does everything poorly. BB may need some upgrading of its OS but it is a great platform that works well especially for buisiness.

    • Are you moving into my territory. What is this? Writing about mobile and tech? Are we going to have to fight? I fight dirty, and my monkey army will back me up.

  1. It’s still running on Android, which is inherently less secure than both iOS and Blackberry, just by virtue of its openness. I doubt a lot of enterprise businesses are going to be jumping over to Android anytime soon. Maybe for a “bring your own device” shop, but across the board? Not likely.

    If anything, they’re more likely to jump from Blackberry to iPhones.

    • Most business would jump at the chance to be a “bring your own device” shop. the $$ saved on purchasing, repairing and replacing hardware would, in some cases, be huge. Also SAFE protocol makes these specific phones secure, that’s its purpose. I guarantee they’re as safe as an iOS device that hackers can jailbreak in a heartbeat.

      • I’m not sure I would say “most” businesses. Some, sure, but lots of them want tighter control than a BYPD policy allows. And the hardware costs are the cheapest part in many cases.

        I guess we’ll see just how secure they are once hackers get at them but I’m not convinced. For one thing, this SAFE thing appears to be a Samsung designed technology. Their strength seems to be more in copying other companies’ innovations, not coming up with their own 😉

  2. If Obama, law enforcement, and governments switch to Samsung then we have something. Until then, Samsung will have a hard time in convincing them to switch. History may show this is just a failed marketing attempt by Samsung.

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