Who doesn’t love instant photos? I have a Polaroid Supercolor 635 CL and it’s a lot of fun. The biggest problem with it and all instant cameras, aside from the ever increasing cost and availability of instant film, are the cameras themselves. Imagine being able to instantly print photos from your camera or smartphone in the same fashion. That’s exactly what the Fujifilm Instax Share SP-1 does.
Not quite pocket sized but small enough for a camera bag or larger coat pocket, the SP-1 is wireless utilizing WiFi and CR2 lithium batteries to keep you printing wherever you are. The non-rechargeable batteries are good for 100 prints according to Fujifilm. In reality it’s closer to 75-80. I picked up an A/C cord on Amazon which uses any smartphone USB plug you already have laying around which cures my battery anxiety.
The business card sized prints look great. Using the “Intelligence Filter” in the Instax App adds some color and contrast that help the instant prints pop more than unedited photos. The free app is available for iOS and Android and is easy enough for the most techno-phobic person to use.
The printer takes Instax Mini film which comes in 10 shot cartridges. The film is pricey on a per-shot basis, over $1 CAD per print and the printer is anywhere from $150-$220 CAD depending on sales or promotions. It probably isn’t an impulse buy but it’s not overpriced either.
Who is the target buyer for this printer? I think that has changed since it was introduced. It has changed from a novelty item aimed at families, hipsters, and teenagers and is now used by street photographers for making real connections with their subject matter. It’s also being used by professional photographers to show proofs to clients on the spot no matter where you’re shooting.
Fujifilm X Camera shooters can print right from their camera or use the app. Any WiFi enabled camera that can send photos to your smartphone can utilize the app along with any photos taken on said phone. Gone are the days of instant photography guess work, you now know exactly what your print will look like before it’s done developing. The Instax Share SP-1 bridges old and new using modern image capturing technology to give you business card sized prints dripping with nostalgia. You can add text to them too, imagine being able to create a business card on the spot tailored to its recipient? So many possibilities, I’m just getting started with this thing!